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Porsche Taiwan Unveils Redesigned Headquarters: A Showcase of Passion, Pioneering Spirit, Sportsmanship, and One Family

16.09.2024

Porsche Taiwan proudly announces the grand reopening of its newly renovated headquarters, now a dynamic hub that seamlessly integrates the brand’s sportscar heritage with Taiwan's natural beauty and cultural richness. This transformation reflects Porsche's dedication to sustainability, innovation, and the creation of a work environment that aligns with the brand's core values.

Porsche's four core values—Passion, Pioneering Spirit, Sportsmanship, and One Family—are embodied in every aspect of the new office, enhanced by natural tones, greenery, and abundant daylight. Passion shines through design elements celebrating Porsche’s iconic sportscars, while the Pioneering Spirit is reflected in the innovative layout and cutting-edge design concept that defines the workspace. Sportsmanship thrives in the collaborative, excellence-driven atmosphere, and the sense of One Family is embodied by the diverse, inclusive environment, uniting the team in driving Porsche Taiwan forward. "Our redesigned headquarters is a powerhouse of inspiration, embodying Porsche's performance-driven attitude," said Christian Nater, CEO of Porsche Taiwan. "As we step into a new era following our fifth anniversary, this space celebrates the brand’s legacy while embracing the uniqueness of Taiwan. It’s a destination where our team can thrive, innovate, and shape the future of Porsche Taiwan."

 

Nature-inspired design with maximized space efficiency

The renovation has transformed the Porsche Taiwan office into a modern, open-plan workspace that fosters collaboration and creativity. Drawing inspiration from Taiwan’s majestic mountains, rugged cliffs, and serene coastlines, the visual narrative the headquarters tell is a celebration of the Formosa’s natural beauty. Subtle yet impactful nods to the Taiwanese cultural heritage, expressed through patterns and motifs found in local everyday life, are artfully woven into the fabric of the space and create a unique and inspiring setting that resonates with both Porsche Taiwan employees and visitors alike. The meticulous use of sustainable materials reflects a balanced approach to environmental responsibility, seamlessly blending performance and modern luxury with ecological mindfulness. Aligning with Porsche's sustainability efforts and optimizing existing space, the redesigned office boosts capacity and functionality while improving overall efficiency. With a 30% increase in open workspaces, twice the number of meeting rooms, and additional focus and phone booths, the new layout better supports collaboration and innovation. These upgrades, paired with racetrack-themed meeting rooms, ergonomic workstations, and spaces bathed in natural light with panoramic city views, foster a stimulating atmosphere. Lush greenery woven throughout the office reinforces the connection to nature, contributing to employee well-being and motivation.

 

A diverse workforce driving excellence

Since its establishment in 2018, Porsche Taiwan has been dedicated to delivering exceptional service and products to the Taiwanese market. Over the years, the team has grown to over 55 members, each bringing a unique set of skills and perspectives that reflect Porsche’s global ethos of embracing diversity to drive innovation. To support the evolving needs of its workforce, Porsche Taiwan is now offering extra flexibility and freedom to accommodate hybrid work schedules. "Our dynamic workforce is one of our greatest strengths, and this is beautifully reflected in our Taiwan office. The island’s rich diversity is mirrored in the team and contributes to its collective success," said Matthias Becker, Vice President Region Overseas and Emerging Markets at Porsche AG. "The Taiwan market has shown consistent growth and strong potential for the Porsche brand, highlighting its resilience. We are thrilled to embrace a new chapter for our Taiwan team within this vibrant and dynamic environment."
 

A Vision for the Future

The newly renovated headquarters marks a significant milestone for Porsche Taiwan, symbolizing the brand’s ongoing presence in the region. As Porsche continues to innovate and expand, this new workspace will serve as a hub for creativity and excellence, empowering the team to drive Porsche’s success in Taiwan.