Highlighting its commitment to celebrating employee business performance, Audi Middle East has announced the appointment of Felix Weller as sales director. He moves to the position after four years in the role of Audi Dealer Development Director for the Middle East.
Weller has 14 years’ experience of driving business results in the luxury automotive industry and has spearheaded the successful development of many key quality programs for Audi Middle East, including the Audi Management Academy, the management skill development center for Audi in the region. He has supported all of Audi Middle East’s 11 markets with implementing business management programs and was responsible for heading up the project team tasked with developing the largest Audi new car showroom in the world, based in Dubai.
“Felix is very much a ‘homegrown talent’ after joining us in Dubai in 2007 and has proven to be a great advocate of Audi’s ‘Vorsprung durch Technik’ philosophy,” Jeff Mannering, Managing Director, Audi Middle East, said. “Progressing from his previous position, Felix will now have a strong retail focus, targeting volume growth, sales quality and customer satisfaction in line with our strategy of delighting our customers. His role will involve consulting with our regional dealers and enabling them to deliver Audi’s premium performance standards.”
Prior to joining Audi, Weller had strong international experience working with another German premium car manufacturer across the markets of Europe, Asia, Middle East and Africa, with key roles in sales and marketing, strategy, and network development. His previous key achievements include achieving double digit growth in Central Europe, breaking sales records in the process. A German national, Felix is an avid football supporter and follows his hometown club VfB Stuttgart. He is fluent in English and French and in his spare time he enjoys travel and sports.
Source: Arab News, 27.02.2012