At least 330 trade fairs planned for 2024 in Germany, of which 180 are leading fairs
Organisers are recovering, with industry trade fairs in high demand
More than 40 per cent of companies are increasing their trade fair budgets
The German trade fair industry is starting the New Year with strong tailwind: According to initial estimates by the Association of the German Trade Fair Industry, AUMA, at least 180,000 exhibiting companies and 11.5 million visitors were guests at German exhibition grounds in 2023. This represents an increase of around 40,000 exhibitors and almost four million visitors compared to the figures of the previous year. Following the lifting of COVID-19 restrictions, international leading trade fairs in Germany particularly have recovered well.
More than 330 trade fairs are planned in Germany for 2024. Almost 180 are national or international trade fairs within their respective branches of industry. The schedule of events kicks off this week with the international trade fair for home and contract textiles, Heimtextil, in Frankfurt, along with the European trade show for the promotional products industry, PSI, in Dusseldorf. In addition, the world’s leading trade fair for carpets and floor coverings, Domotex, kicks off this Thursday in Hanover. No fewer than ten trade fairs will be opening their doors across Germany this coming weekend. With a densely packed first quarter, the trade fair calendar will be particularly busy in early February and throughout the whole of March, with a dozen trade fairs running simultaneously at certain times.
- Philip Harting, Chair of the Association of the German Trade Fair Industry, AUMA: “Trade fairs bring business to life. In 2023, we were able to celebrate the success of numerous strong trade fairs all across Germany. Our globally leading exhibition venues are incredibly popular among international exhibitors and trade visitors. For 2024, we anticipate further recovery for trade fair organisers. The economy, which in light of increasing global tension and unpredictable political developments finds itself under enormous pressure, needs its industry trade fairs now more than ever. They are of exceptional importance regarding the transformation of economic life. The Federal Government must do its part in strengthening Germany as a trade fair venue.”
The major importance of trade fairs was evident in the first, as yet unpublished AUMA survey, conducted among 400 exhibiting companies after the end of the COVID-19 pandemic. According to the survey, those polled are planning just as many trade fair appearances this year and next year as they did in the previous two years – provided the political environment does not deteriorate. Forty-three per cent of the companies are even planning to increase their trade fair budget. The complete survey will be published in the coming weeks.
One particularly noteworthy event in the 2024 trade fair calendar in Germany is the launch of the Drupa trade fair, the leading trade exhibition for the print media industry, set to take place in Dusseldorf at the end of May. It will be up and running once again for the first time since 2016 – following an enforced break on account of the pandemic.
The AUMA is the Association of the German Trade Fair Industry. Acting both internationally and nationally, it represents the interests of all large and medium-sized exhibition companies in Germany, international event organisers in Germany and the associations that represent exhibitors, service companies and trade fair visitors.meeting place for the textile care sector, Texcare International, also last took place in 2016. Like Drupa, Texcare International actually is held every four years, too. The trade fair for the global laundry, dry-cleaning and textile-service industry will reopen its doors in early November, at the Messe Frankfurt exhibition grounds.