Atlanta, GA – [May 1, 2025] — The German American Chamber of Commerce of the Southern U.S., Inc. (GACC South) announces the rebranding of its Skills Initiative Department to the Workforce Development Department, marking an important step in its ongoing commitment to workforce growth and transatlantic business success.
Evolving to Meet Changing Workforce Needs
The name change reflects the department’s broader focus and expanded role in supporting companies with workforce solutions tailored to today’s evolving business landscape.
“As industries change and workforce needs become more complex, we are expanding our efforts to support companies through strategic, skill-focused initiatives,” said Scott Schrein, Deputy Director of the Workforce Development Department. “Our new name better represents the full scope of programs and partnerships we offer to help businesses recruit, train, and retain talent.”
Supporting Workforce and Business Growth
The Workforce Development Department offers a range of services, including:
- Market-driven programs connecting businesses with talent
- Strategic workforce planning support
- German-style apprenticeship programs adapted to U.S. industry needs
- Events and initiatives that promote collaboration and best practices
- Business representation bridging education and industry sectors
The department’s goal remains the same: to help companies invest in their workforce to drive sustainable growth and competitiveness.
Meeting the Challenges of a Changing Labor Market
With talent shortages and skills gaps presenting ongoing challenges across industries, GACC South’s Workforce Development Department will continue to work closely with companies to deliver relevant, results-oriented solutions.
“Building a strong workforce is essential for long-term business success,” Matthias Hoffmann, President & CEO of GACC South said. “Through our expanded approach, we are helping companies across the Southern U.S. align their workforce strategies with their broader business goals.”
About GACC South
Founded in 1978, the German American Chamber of Commerce of the Southern U.S. (GACC South) promotes bilateral trade and investment between Germany and the U.S. Headquartered in Atlanta, Georgia, with a branch office in Houston, Texas, it serves eleven Southern states, Puerto Rico, the U.S. Virgin Islands, and the Bahamas.
As one of the largest bi-national chambers in the U.S., GACC South is part of a global network of 150 German Chambers of Commerce Abroad across 93 countries. This international reach provides businesses with market insights, strategic connections, and growth opportunities.