Structured data
What is structured data?
Structured data is standardised and classified data from websites that is integrated into the technical structure of the websites with the help of markup via code.
With structured data, site operators can provide the Google bot with further information that enables the search engine to better classify the web pages and thus display them more accurately for certain search queries. These codes help the crawlers to better interpret data, which would otherwise require a lot of contextual work.
This is now also available in the AHK system.
Basis: Schema.org
As a basis for this data, we have referred to Schema.org. This is a web portal that provides markup for labelling structured data. Schema.org is the result of cooperation between the search engines Google, Bing, Yahoo and from 2011 also Yandex (Russia). The markup system helps to label and structure content on web pages so that this content can be processed more easily by search engines.
Where has structured data been built in?
We have defined this for news, events, breadcrumb navigation and for a FAQ accordion. For news and breadcrumb navigation, you as the editor do not have to do anything yourself, everything appears automatically.
Structured data for events
The default setting for events is now "event". However, if your event is a course, you can now also define this yourself. To do so, please select this selection "course" (see screenshot).
NEW: FAQ accordion
You can now easily use the accordion element as a FAQ. This will then be evaluated positively by the search engines. Simply click on "FAQ" in the element itself (see screenshot).